subsequent of market under served
compete with big
position yourself on the subsegment "for small bank thing"
start niche but tell investor the strategy/plan
positioning website
who is it for
competitor
differentied value - why better
who care about that? testimonial
is this for me
ermeging market:
you need to educate the customer about the problem
https://www.youtube.com/watch?v=vM_1G1LCotU
#positioning #business