when thinking about equity, ask your cofounder or hire: how much you want it? their answer, in words, is almost worthless their actions are everything second thing is, how useful this person would be? you're building a social network for dogs and this person has a background in quantum physics and hate dogs is it a good fit? or this person can code but like cats, how much now? or this person love dogs, used to do a dogs business, but has never used a computer, how much? how much this person is a person-market-fit? third thing is, TBD #startup #cofounder #equity