### Follow-Up Cheatsheet #### **General Guidelines** 1. **Start with a Question**: Always begin with a question to initiate a conversation. Avoid direct CTAs (Call to Actions) until the conversation is well underway. 2. **Personalize**: Tailor your message to the recipient. Mention something specific about their work or company to show you've done your homework. 3. **Add Value**: Each follow-up should provide new information or insights. This could be a relevant statistic, a recent study, or a success story. 4. **Be Concise**: Keep your messages short and to the point. Respect the recipient's time. 5. **Express Gratitude**: Show appreciation for their time and consideration. 6. **Be creative**: Use unusual questions personalised to them "how was your trip on the moon?"... #### **Follow-Up Structure** 1. **Greeting**: A polite and friendly opening. 2. **Reference Previous Interaction**: Mention your last message or any previous interaction. 3. **New Information**: Introduce a new piece of information or insight. 4. **Question**: End with a question to encourage a response. 5. **Sign-Off**: A courteous closing. #### **Example Templates** **Initial Follow-Up** ```markdown Hi [Name], I hope you're well. Just wanted to follow up on my previous message about [topic]. I recently came across a fascinating [study/article] showing that [relevant statistic or insight]. Do you use [technology/solution] at [company]? If so, how has it impacted your operations? Thanks, [Your Name] ``` **Second Follow-Up** ```markdown Hi [Name], I know you're busy, but I wanted to touch base again regarding [topic]. Did you know that [additional statistic or insight]? This could be particularly relevant for [specific aspect of their work]. Have you had a chance to explore [technology/solution] further at [company]? Best, [Your Name] ``` **Third Follow-Up** ```markdown Hi [Name], Just a quick follow-up on my previous messages. I found that [another relevant insight or case study]. This might be useful for [specific aspect of their work]. Could you share if [company] is currently exploring [technology/solution]? Appreciate your time, [Your Name] ``` **Fourth Follow-Up** ```markdown Hi [Name], I hope this message finds you well. I wanted to share that [new development or success story]. This could be a game-changer for [specific aspect of their work]. Would love to hear if [company] has any plans to implement [technology/solution]? Thanks again, [Your Name] ``` #### **Tips for Effective Follow-Ups** - **Timing**: Space out your follow-ups appropriately. A good rule of thumb is to wait a week between each follow-up. - **Persistence**: Don't be afraid to follow up multiple times. It often takes several attempts to get a response. - **Respect Boundaries**: If someone explicitly asks not to be contacted again, respect their wishes. - **Use break-up messages**: If the lead does not answer, end the conversation with an open ended sentence #### **Tags** #follow-up #sales #communication #business #networking By following this cheatsheet, you can effectively engage with your contacts and start meaningful conversations that can lead to valuable opportunities.