#business #talking-to-users #sales Created at 010823 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 010823 Commit: 0 # Related # Cold reach potential user ### keep it casual - _I get formal when I’m nervous_ - don’t rely just on formal meetings for feedback - MEETING ≠ FEEDBACK AND FEEDBACK DOES NOT REQUIRE A MEETING - Steve Blank’s 3 meeting process can be reduced to 2 steps: - Get to know the person & their problem — THIS CAN BE AN INFORMAL CHAT THAT DOES NOT NEED TO BE SCHEDULED (key is finding where to have these convos) - Talk about the solution - Sell the product - Rule of thumb: If it feels like they’re doing you a favor by talking to you, it’s probably too formal. - early convos should be short, then get longer as you have more substance to talk about - Phase 1 meetings (validating if the problem exists) - Can be 5-15 mins - Leave your idea out to keep these meetings short - If they go longer than 5 mins, it should be because you succeeded in getting the person to talk about themself - Phase 2 / 3 meetings (solution + sales) - Should be 30+ mins - Need to get comfortable, set the stage, demo the product, and then talk about - Rule of thumb: Give as little information as possible about your idea while still nudging the discussion in a useful direction.