#business #talking-to-users #sales
Created at 010823
# [Anonymous feedback](https://www.admonymous.co/louis030195)
# [[Epistemic status]]
#shower-thought
Last modified date: 010823
Commit: 0
# Related
# Cold reach potential user
### keep it casual
- _I get formal when I’m nervous_
- don’t rely just on formal meetings for feedback
- MEETING ≠ FEEDBACK AND FEEDBACK DOES NOT REQUIRE A MEETING
- Steve Blank’s 3 meeting process can be reduced to 2 steps:
- Get to know the person & their problem — THIS CAN BE AN INFORMAL CHAT THAT DOES NOT NEED TO BE SCHEDULED (key is finding where to have these convos)
- Talk about the solution
- Sell the product
- Rule of thumb: If it feels like they’re doing you a favor by talking to you, it’s probably too formal.
- early convos should be short, then get longer as you have more substance to talk about
- Phase 1 meetings (validating if the problem exists)
- Can be 5-15 mins
- Leave your idea out to keep these meetings short
- If they go longer than 5 mins, it should be because you succeeded in getting the person to talk about themself
- Phase 2 / 3 meetings (solution + sales)
- Should be 30+ mins
- Need to get comfortable, set the stage, demo the product, and then talk about
- Rule of thumb: Give as little information as possible about your idea while still nudging the discussion in a useful direction.