#business Created at 080323 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 080323 Commit: 0 # Related - [[Do things that dont scale]] # TODO > [!TODO] TODO > https://news.ycombinator.com/item?id=18400504 # Collison installation > At YC we use the term "Collison installation" for the technique they invented. More diffident founders ask "Will you try our beta?" and if the answer is yes, they say "Great, we'll send you a link." But the Collison brothers weren't going to wait. When anyone agreed to try Stripe they'd say "Right then, give me your laptop" and set them up on the spot. It's like a chef who introduces a newly-invented dish and persuades customers to taste it. While some chefs opt to provide a sample or list the ingredients, this chef takes it a step further and sets up a mini kitchen at the table to prepare and serve the dish right then and there.