#business #economic Created at 2022-12-19 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought #to-digest # Related - [[7 Powers]] # TODO > [!TODO] TODO # Counter Positioning Counter positioning is a marketing strategy used by businesses to differentiate their product or service from that of a competitor. It involves highlighting the differences between the two offerings and emphasizing the advantages of a company’s product or service over the competitor’s. It is often used to combat negative public perceptions of a product or service, or to defend against an attack on the company’s reputation by a competitor. ![[Pasted image 20221219072540.png]]