#business
# [[Epistemic status]]
#godel-uncertain
# How to build the future
>Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
>~ [[Kaufman, Josh - The Personal MBA|Kaufman]]
Key ideas extracted mainly from (mixed with some of my "common sense"):
- [Zero To One from Peter Phiel (Paypal ...)](https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296)
- [The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers from Horowitz](https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205)
- https://nav.al/
- https://en.wikipedia.org/wiki/Matt_Ridley
- [How to start a startup by YCombinator](https://open.spotify.com/show/7AcBdjWl2s4brEcW7YKVWf?si=1cad00b29f254fc6)
- http://www.paulgraham.com/ds.html
- http://www.paulgraham.com/startupmistakes.html
- <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/6x6isq36gARjue0eQg5a0w?utm_source=generator" width="100%" height="352" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe>
### People (and therefore execution) is more important than ideas
- [[Execution is more important than ideas]]
- [[Ambition-execution-fit]]
### Execution matters, but you need a plan
>Silicon Valley correctly places enormous value on execution and on culture. However, I think this sometimes leads to insufficient importance being placed on strategy
>~ [[Patrick Collison]]
### Do not go in business with someone you would not marry
- Radical transparency, honesty, trust, [[Extreme-radical-honesty.transparency]], [[Fuck you privacy]]
- Compound relationship, go in business with people you know for years
### Diversity of skills
- division of labor -> technology
### Be wise with equity, if you want smart partners, you need to keep some, cash is for short-term thinkers
>An honest Man will receive neither Money nor Praise that is not his due. ~ [[Benjamin Franklin]]
[[Fuck you money]]
### Raise your company as you would raise your children
- Do not start a start-up if you do not plan to be CEO forever.
- Nurture your child
- Great companies have great "culture"
### Most efficient way to save the world is to build the future, be an entrepreneur
- Help people make money, win time, it is innovation.
- wealth is a positive sum game, everybody can win
- https://www.ycombinator.com/library/6G-how-to-build-the-future
### Play long term game
- [[Play long term games with long term people]]
### Serendipity
(Fucking buzzword) great companies came from tinkering: Twitter, AirBnb, Facebook ...
tinkering creates, science formalize
- innovation occurs in these context: freedom, creative thinking, living deliberately, tinkering
### Innovation occurs between brains, not within brains
- Collective intelligence
- [[Business/Entrepreneurship/Innovation]]
### Ask your users instead of the data
- Pair-review your product with users, much more efficient than looking at the data
### innovation occurs in unregulated areas
(Uber, Airbnb, Google Home, Facebook) , people were outraged of using facebook and sharin all their data in 201x, now it's the basis.
### authenticity, competition is for losers
- [[Competition is for losers]]
- [[Do not rely on authority]]
### At start you need to give up the [[Ego]] and recruit your users manually
- do the dirty work, get punched in the face, and learn
### Successful start-ups are [[Philosophy/Rationality/Models/Antifragility|antifragile]]
- [[Seeking discomfort]] -> get punched in the face every day, cry, and learn
- Seek [[Having difficult conversation]] with your team, destroy the friction