--- aliases: [] --- #business # [[Epistemic status]] #godel-uncertain # How to build the future Key ideas extracted mainly from (mixed with some of my "common sense"): - [Zero To One from Peter Phiel (Paypal ...)](https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296) - [The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers from Horowitz](https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205) - https://nav.al/ - https://en.wikipedia.org/wiki/Matt_Ridley - [How to start a startup by YCombinator](https://open.spotify.com/show/7AcBdjWl2s4brEcW7YKVWf?si=1cad00b29f254fc6) - http://www.paulgraham.com/ds.html - http://www.paulgraham.com/startupmistakes.html ### People (and therefore execution) is more important than ideas - [[Execution is more important than ideas]] - [[Ambition-execution-fit]] ### Execution matters, but you need a plan >Silicon Valley correctly places enormous value on execution and on culture. However, I think this sometimes leads to insufficient importance being placed on strategy >~ [[Patrick Collison]] ### Do not go in business with someone you would not marry - Radical transparency, honesty, trust, [[Extreme-radical-honesty.transparency]], [[Fuck you privacy]] - Compound relationship, go in business with people you know for years ### Diversity of skills - division of labor -> technology ### Be wise with equity, if you want smart partners, you need to keep some, cash is for short-term thinkers >An honest Man will receive neither Money nor Praise that is not his due. ~ [[Benjamin Franklin]] [[Fuck you money]] ### Raise your company as you would raise your children - Do not start a start-up if you do not plan to be CEO forever. - Nurture your child - Great companies have great "culture" ### Most efficient way to save the world is to build the future, be an entrepreneur - Help people make money, win time, it is innovation. - wealth is a positive sum game, everybody can win - https://www.ycombinator.com/library/6G-how-to-build-the-future ### Play long term game - [[Play long term games with long term people]] ### Serendipity (Fucking buzzword) great companies came from tinkering: Twitter, AirBnb, Facebook ... tinkering creates, science formalize - innovation occurs in these context: freedom, creative thinking, living deliberately, tinkering ### Innovation occurs between brains, not within brains - Collective intelligence - [[Business/Entrepreneurship/Innovation]] ### Ask your users instead of the data - Pair-review your product with users, much more efficient than looking at the data ### innovation occurs in unregulated areas (Uber, Airbnb, Google Home, Facebook) , people were outraged of using facebook and sharin all their data in 201x, now it's the basis. ### authenticity, competition is for losers - [[Competition is for losers]] - [[Do not rely on authority]] ### At start you need to give up the [[Ego]] and recruit your users manually - do the dirty work, get punched in the face, and learn ### Successful start-ups are [[Philosophy/Rationality/Models/Antifragility|antifragile]] - [[Seeking discomfort]] -> get punched in the face every day, cry, and learn - Seek [[Having difficult conversation]] with your team, destroy the friction