#business #innovation # [[Epistemic status]] #shower-thought # Related - [[Invent then create the need]] # Innovation >Figuring out the right product is the innovator’s job, not the customer’s job. The customer only knows what she thinks she wants based on her experience with the current product. The innovator can take into account everything that’s possible, often going against what she knows to be true. This requires a combination of knowledge, skill, and courage. ~ [[Tren Griffin]] Innovation is often about making some research idea, [[Physic/System/System|system]], available to the public. **Make your customer get more money in less time.** Save people time. Bring value to the user. >Give society what it wants but does not know how to get ~ [[Naval Ravikant]] [[Bill Gates]] decided to copy Apple at some point and build their own user interface [[Windows]] because he thought it was the future. It is a bit like [[Peter Phiel]] says, when you possess a "secret", an insight about the future needs of our society. ## Innovation is not necessarily more efficient > Still another factor is compatibility with vested interests. This book, like probably every other typed document you have ever read, was typed with a QWERTY keyboard, named for the left-most six letters in its upper row. Unbelievable as it may now sound, that keyboard layout was designed in 1873 as a feat of anti engineering. It employs a whole series of perverse tricks designed to force typists to type as slowly as possible, such as scattering the commonest letters over all keyboard rows and concentrating them on the left side (where right-handed people have to use their weaker hand). The reason behind all of those seemingly counterproduct ive features is that the typewriters of 1873 jammed if adjacent keys were struck in quick succession, so that manufacturers had to slow down typists. When improvements in typewriters eliminated the problem of jamming, trials in 1932 with an efficiently laid-out key board showed that it would let us double our typing speed and reduce our typing effort by 95 percent. But QWERTY keyboards were solidly entrenched by then. The vested interests of hundreds of millions of QWERTY typists, typing teachers, typewriter and computer salespeople, and manufacturers have crushed all moves toward keyboard efficiency for over 60 years. ~ [[Jared Diamond]] # Philosophical innovation ![[Philosophy/Innovation]] # Links <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/6WsUyxsFkDz03dbvqPLvsp?utm_source=generator" width="100%" height="232" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/3uQjsNatP5p6J6eocXiv2V?utm_source=generator" width="100%" height="232" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/3vmHTcEQsa5LxXFgMnURix?utm_source=generator" width="100%" height="232" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture"></iframe>