#business #innovation # [[Epistemic status]] #shower-thought # Invent then create the need >These familiar examples deceive us into assuming that other major inventions were also responses to perceived needs. In fact, many or most inventions were developed by people driven by curiosity or by a love of tinkering, in the absence of any initial demand for the product they had in mind. Once a device had been invented, the inventor then had to find an application for it. Only after it had been in use for a considerable time did consumers come to feel that they 'needed' it >~[[Jared Diamond]] Once the need is seen by the consumers, we can call this [[Business/Entrepreneurship/Innovation|innovation]]. ## Society does not necessarily see the need >ONCE AN INVENTOR has discovered a use for a new technol ogy, the next step is to persuade society to adopt it. Merely having a bigger, faster, more powerful device for doing something is no guarantee of ready acceptance. Innumerable such technologies were either not adopted at all or adopted only after prolonged resistance. Notorious examples include the U.S. Congress's rejec tion of funds to develop a supersonic transport in 1971, the world's continued rejection of an efficiently designed typewriter keyboard, and Britain's long reluctance to adopt electric lighting. >~ [[Jared Diamond]] Just as everyone was reluctant with Facebook at first, quickly everyone went in, the story also repeat for "smartphones". # External links