#business Created at 2023-01-16 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 2023-01-16 Commit: 0 # Related - [[Business/Entrepreneurship/Product design and one sample predictions]] - [[Business/Business model]] # TODO > [!TODO] TODO # Leading and lagging indicator Leading indicators are metrics used to predict the future health of an organization. They are typically used to anticipate changes in the environment, such as customer demand, market trends, or competitive threats. Examples of leading indicators may include customer feedback, employee satisfaction, and financial performance. Lagging indicators, on the other hand, are used to measure past performance and provide insights into the current situation. Examples of lagging indicators may include revenue growth, market share, and customer retention. While leading indicators provide a predictive view of the future, lagging indicators provide a historical view of the past. Both are important to understanding the health of an organization, and should be used in conjunction to make informed business decisions.