#business # [[Epistemic status]] #shower-thought #to-digest # Changelog ```dataview TABLE WITHOUT ID file.mtime AS "Last Modified" FROM [[#]] SORT file.mtime DESC LIMIT 3 ``` # Related - [[Competition is for losers]] # TODO > [!TODO] TODO # Market research >People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page. >~ [[Steve Jobs]] >Give society what it wants but does not know how to get >~ [[Naval Ravikant]] >Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page. — [[Steve Jobs]], CEO of Apple, in Walter Isaacson’s Steve Jobs. >~ [[Teresa Torres]]