#society #business #cooperation # [[Epistemic status]] #shower-thought # Marketing >At times we toyed with the idea of a new service called Viaweb Gold. It would have exactly the same features as our regular service, but would cost ten times as much would be sold in person by a man in a suit. We never got around to offering this variant, but I’m sure we could have signed up a few merchants for it. >~ [[Paul Graham]] Marketing is buying people's attention. Advertising is selling people's attention. [[Attention has always been a huge market]]. >In an attention economy (like this one), marketers struggle for attention. If you don’t have it, you lose. >~ [[Seth Godin]] >When you’re seeking someone’s attention, it’s useful to take a moment to remember that you’re competing against everything else in their world. >~ [[Kaufman, Josh - The Personal MBA]] >Advertising is the tax you pay for being unremarkable. > ~ [[Robert Stephens]] >Marketing is the art and science of finding “prospects”—people who are actively interested in what you have to offer. The best businesses in the world find ways to attract the attention of qualified prospects quickly and inexpensively. >~ [[Kaufman, Josh - The Personal MBA]] ## resources https://twitter.com/RoxCodes/status/1726337828328734850