#business #purpose # [[Epistemic status]] #shower-thought #to-digest # Related # TODO > [!TODO] TODO # Mission >That isn’t how I mean it at all. When I say ‘want,’ I am not speaking of preference or passing desire. I am speaking of a life-and-[[Death 💀|death]] sort of want. >~ [[Kapil Gupta - Direct Truth - Uncompromising - Non-Prescriptive Truths to the Enduring Questions of Life]] >Not if it was done by way of prescription. If a desire for the Truth is in someone’s bones, then he will not stop until he finds it. Not because he should. But because he has no choice. >~ [[Kapil Gupta - Direct Truth - Uncompromising - Non-Prescriptive Truths to the Enduring Questions of Life]] >Why pursue scraps, when the ultimate heights are available to you? >~ [[Kapil Gupta - Direct Truth - Uncompromising - Non-Prescriptive Truths to the Enduring Questions of Life]] >The best companies are almost always mission oriented. >~ [[Tren Griffin]]