#business #business # Edited 2021-12-01 - 20:08 # [[Epistemic status]] #shower-thought # Niche #todo niche biology >The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. >~ [[Peter Phiel]] #to-digest >The problem is, the early adopters are only ever a small percentage of the overall market. And so a lot of founders, especially technical ones, will convince themselves that the rest of the market behaves like the early adopters, which is to say that the customers will find them. And that’s just not true. >~ [[Elad Gil]]