#business # [[Epistemic status]] #shower-thought #to-digest # Related - [[My experience as a Techstars batch 22 founder]] - [[Traction]] - [[Why startups exist]] # TODO > [!TODO] TODO # Northstar - founder market fit - Emotional connection to the problem - societal good - beyond profit - purpose statement North Star statements, also known as mission statements, serve as the foundation for a successful strategy and execution. They convey the objectives, direction, and values of an organization. Here is a list of North Star statements from successful entrepreneurs and founders: 1. Apple: "To bring the best user experience to customers through innovative hardware, software, and services."[11] 2. Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."[6] 3. Procter & Gamble: "To provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come."[11] 4. Cisco: "To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners."[6] 5. Netflix: "To entertain the world by offering a wide variety of high-quality, innovative content that people love, supported by a world-class user experience."[9] 6. Tesla: "To accelerate the world's transition to sustainable energy."[11] 7. Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."[9] 8. Airbnb: "To create a world where people can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive, and sustainable."[6] 9. Google: "To organize the world's information and make it universally accessible and useful."[11] 10. Microsoft: "To empower every person and every organization on the planet to achieve more."[11] When creating your own North Star statement, consider the following questions: - What is the purpose of your organization? - What are your organization's core values and guiding principles? - Who are the people your organization serves? - What are the outcomes your organization aims to achieve? Remember to keep your mission statement brief, clear, informative, simple, and direct. Avoid elaborate language, clichés, and generalizations, and emphasize outcomes and the people your organization serves[1]. Citations: [1] https://www.batonglobal.com/post/how-to-write-purpose-vision-mission-and-value-statements-250-examples-to-help-guide-you-through-the-process [2] https://www.linkedin.com/pulse/5-guiding-principles-help-founders-build-teams-jana-rich [3] https://finmark.com/north-star-metric/ [4] https://userpilot.com/blog/north-star-metric/ [5] https://www.indeed.com/career-advice/career-development/guiding-principles-examples [6] https://www.wordstream.com/blog/ws/2021/07/02/how-to-write-a-business-mission-statement [7] https://startgrowmanage.com/how-to-create-your-north-star-vision/ [8] https://uxdesign.cc/north-star-revisiting-guiding-principles-in-product-design-26ded7f78a58 [9] https://www.growth-academy.com/north-star-metric-examples [10] https://www.betterup.com/blog/examples-of-principles/ [11] https://builtin.com/founders-entrepreneurship/mission-statement-examples [12] https://www.entrepreneur.com/growing-a-business/the-north-star-to-guide-your-startup-core-values/233323 [13] https://www.northstar-planning.com/principles [14] https://growwithward.com/north-star-metric/ [15] https://www.thecloudtutorial.com/business-principles-examples/ [16] https://www.wework.com/ideas/professional-development/business-solutions/best-mission-statement-examples [17] https://www.zingtrain.com/article/the-mission-statement-as-your-north-star/ [18] https://www.bankofamerica.com/smallbusiness/resources/post/the-value-of-finding-your-north-star/ [19] https://cxl.com/blog/north-star-metric/ [20] https://www.forbes.com/sites/forbestechcouncil/2023/01/27/seven-guiding-principles-of-mature-leadership/ [21] https://medium.com/marketing-and-entrepreneurship/30-inspiring-mission-statements-of-startup-companies-that-went-on-to-earn-a-billion-dollars-4c00226f5a5f [22] https://www.linkedin.com/pulse/your-vision-statement-north-star-rachel-carr [23] https://en.wikipedia.org/wiki/North_Star_Self-Directed_Learning_for_Teens [24] https://www.mindtheproduct.com/how-to-identify-your-north-star-metric/ [25] https://theordinaryleader.com/blog/10-guiding-leadership-principles/ [26] https://blog.hubspot.com/marketing/inspiring-company-mission-statements [27] https://medium.com/radical-product/north-star-framework-7e167e250a4a [28] https://banr.foundation/school-is-optional-part-2/ [29] https://www.forbes.com/sites/forbesbusinesscouncil/2022/11/11/what-is-your-startups-north-star-metric/ [30] https://shockwaveinnovations.com/founding-principles-do-you-have-them/ [31] https://www.linkedin.com/advice/1/what-some-best-practices-examples-vision-mission-statements [32] https://www.indeed.com/career-advice/career-development/north-star-strategy [33] https://www.indiegogo.com/projects/original-principles-a-new-north-star-for-business [34] https://www.startupbooted.com/north-star-metric [35] https://chiefexecutive.net/the-five-guiding-principles-of-transforming-company-culture/ [36] https://alessiobresciani.com/foresight-strategy/51-mission-statement-examples-from-the-worlds-best-companies/ [37] https://www.therobinreport.com/what-is-your-north-star/ [38] https://blog.southparkcommons.com/user-value-as-north-star-a-case-study-of-column-tax/ [39] https://amplitude.com/blog/product-north-star-metric [40] https://www.grow.com/blog/what-is-a-north-star-metric %% - saving human lifetime - increasing meaningful human lifetime - increasing human lifetime on things that matter - making humanity wealthy - solving maslow pyramid for every human being - doubling human lifetime - leveraging human intelligence - (experimental) building the bridge between homo sapiens and homo deus - maximising humanity's potential - maximising humanity's intelligence - maximising humanity's lifetime - minimising humanity's destructive subjective experience - optimising humanity's intelligence - leveraging humanity's intelligence - maximising human-machine intelligence - maximising human-machine symbiosis - maximising symbiotic lever of human-machine intelligence - transcending human-machine intelligence - %%