#business # [[Epistemic status]] #shower-thought # Related - [[Fundraising and invisible investment]] - [[Fundraising]] - [[Brad Feld - Be Smarter Than Your Lawyer and Venture Capitalist]] - [[Valuation]] - [[Leverage]] # Raising money >"Do. Or Do Not. There Is No Try." >In addition to being a small, green, hairy puppet with big hairy ears, Yoda was a wise being. We believe every entrepreneur should internalize his advice to young Luke Skywalker before hitting the fundraising trail: "Do. Or do not. There is no try." You must have the mind-set that you will succeed on your quest. >When we meet founders who say they are "trying to raise money," "testing the waters," or "exploring different options," this turns us off and signals that they haven't had much success. Instead, you should start with an attitude of presuming success. If you don't, investors will smell this uncertainty on you if it permeates your words and actions. >~ [[Brad Feld - Venture Deals Be Smarter Than Your Lawyer and Venture Capitalist]] # External links <iframe width="560" height="315" src="https://www.youtube.com/embed/0JBOSmRo8js" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>