#business #business # [[Epistemic status]] #shower-thought #to-digest # Related - [[Product testing in early-stage software start-ups]] - [[Testing product-market fit]] - [[Fitzpatrick, Rob - The Mom Test - How to Talk to Customers Learn if Your Business Is a Good Idea When Everyone Is Lying to You]] # TODO > [!TODO] TODO # Shadow testing >Shadow Testing is the process of selling an offering before it actually exists. As long as you’re completely up front with your potential customers that the offering is still in development, Shadow Testing is a very useful strategy you can use to actually test your CIAs with real customers quickly and inexpensively. Real paying customers are always different from hypothetical customers. Shadow Testing allows you to get a critical piece of customer feedback you can get in no other way: whether or not people will actually pay for what you’re developing. >~ [[Kaufman, Josh - The Personal MBA]] Test before building - coming from a tech guy who has an history of building things first then discovering than people don't want it. # External links