#business Last modified date: 2022-12-26 18:45 Commit: 1 # TAM SAM SOM TAM SAM SOM are three important acronyms used in marketing. TAM stands for ‘Total Available Market’ and refers to the total number of potential customers that a company can target. SAM stands for ‘Serviced Available Market’ and refers to the number of customers a company can realistically target. SOM stands for ‘Share of Market’ and refers to the percentage of the TAM that a company actually captures. TAM SAM SOM are important for companies to understand in order to develop a successful marketing strategy.