#business # [[Epistemic status]] #shower-thought #to-digest # Related > [!TODO] Related # TODO > [!TODO] TODO # Tar Pit startup ![the black lioness made of ferrofluid, laying on their back, dripping tar, drooling goo, covered in slime, sticky black goo, bathing in the pit filled with tar, dripping goo, sticky black goo. photography, dslr, reflections, black goo, rim lighting, cinematic light, tar pit, chromatic, saturated, slime ](https://lexica-serve-encoded-images.sharif.workers.dev/md/0e7a1b99-5cd8-4840-8627-e5ece056d4e7) >Over the past ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been. >~ [[2014, HarperBusiness - libgen.lc - Ben Horowitz - The Hard Thing About Hard Things_ Building a Business When There Are No Easy Answers|Ben Horowitz - The Hard Thing About Hard Things_ Building a Business When There Are No Easy Answers]] ![the smooth black jaguar, made of smooth black goo, bathing in the tar moat in the zoo exhibit, viscous, sticky, full of tar, covered with black goo, splattered tar, dripping tar, dripping goo, splattered goo, sticky tar. photography, dslr, reflections, black goo, zoo, exhibit ](https://lexica-serve-encoded-images.sharif.workers.dev/md/1c2f6b59-d05b-4da9-8579-847fb7b8295d) - Consumer (B2C) - Attractive (cool startup ideas are like beautiful [[Physic|physics]] theories, not necessarily the best ones https://www.goodreads.com/book/show/36341728-lost-in-math?ac=1&from_search=true&qid=bV5riAbUk9&rank=1#) - [[Historicism]]: we only hear about Google, Facebook, Apple, consumer startup in the news - [[Availability bias]] - Why did other failed? - B2B usually requires [[Specific knowledge]] that you don't have in college? - comes easy to mind, [[Availability bias|Availability heuristic]] # External links https://news.ycombinator.com/item?id=15519190 <iframe width="560" height="315" src="https://www.youtube.com/embed/GMIawSAygO4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> # Examples - most social b2c app nowadays - meeting app - dating apps - meditation app - breathing app - wellness things - anything that comes easily to mind thru [[Availability bias|Availability heuristic]] that we face on a daily basis. Food, sex, [[Maslow pyramid]] layers