#business Created at 2023-01-16 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 2023-01-16 Commit: 0 # Related - [[Business/Entrepreneurship/Product-market-fit]] - [[Computing/Tech entrepreneur vs Engineer]] - [[Painkiller]] - [[Business/Entrepreneurship/Why startups exist]] # TODO > [!TODO] TODO # Vitamin vs painkiller YCombinator views startups with a "vitamin vs painkiller" mindset: start-ups should aim to solve a problem or to make life easier for their customers. Startups should focus on creating a product that solves a real problem and provides an immediate solution. Start-ups should keep in mind that a "painkiller" product is one that customers will pay for, while a "vitamin" product is one that customers may not need and may not be willing to pay for. YCombinator believes that startups should create products that are painkillers, solutions that customers need and are willing to pay for, rather than focusing on products that are just vitamins, nice-to-haves that may not be essential for customers.