Based on the information from the LinkedIn articles, here is a suggested workflow for sales outreach and follow-up on LinkedIn: 1. Initial cold outreach message - Personalize the message based on research about the prospect and their company - Focus on providing value and starting a conversation, not pitching - Ask for a short 5-minute call to learn more about their needs 2. First follow-up (2-4 days later) - Reiterate the value you can provide - Share a relevant piece of content (article, case study, etc) - Suggest a specific day/time to connect 3. Second follow-up (5-7 days later) - Use the "catch-up method" - provide an update on your product/service that is relevant to them - Highlight how you've helped similar companies solve challenges - Ask again for a meeting at their convenience 4. Third follow-up (7-10 days later) - Acknowledge you've reached out a few times - Emphasize you want to be respectful of their time - Provide a clear call-to-action (schedule meeting, send more info, refer you to someone else) 5. Breakup/goodbye message (2 weeks later) - Politely explain you don't want to keep bothering them - Leave the door open for future conversations - Thank them for their time and consideration A few key tips: - Space out follow-ups so you don't come across as aggressive - Provide value and insights in each touchpoint - Experiment with multiple channels (LinkedIn message, email, phone) - Know when to move on if a prospect is unresponsive - Track engagement and optimize your messaging over time The goal is to be persistent without being annoying. Focus on building a relationship and understanding their needs. With a thoughtful multi-touch follow-up approach, you'll maximize your chances of getting a response and securing a meeting. Sources: - [Don't Give Up After One Try: How to Nail Your Sales Follow-Up Game](https://www.linkedin.com/pulse/dont-give-up-after-one-try-how-nail-your-sales-game-collin-stewart) - [Lead went cold? - Implement a good follow-up process](https://www.linkedin.com/pulse/lead-went-cold-implement-good-follow-up-process-salesrocks) - [5 tips on how to follow up on your cold emails](https://www.linkedin.com/posts/saleshandy_5-tips-on-how-to-follow-up-on-your-cold-emails-activity-7060244245227446272-0QX4) 051024