Based on the information from the LinkedIn articles, here is a suggested workflow for sales outreach and follow-up on LinkedIn:
1. Initial cold outreach message
- Personalize the message based on research about the prospect and their company
- Focus on providing value and starting a conversation, not pitching
- Ask for a short 5-minute call to learn more about their needs
2. First follow-up (2-4 days later)
- Reiterate the value you can provide
- Share a relevant piece of content (article, case study, etc)
- Suggest a specific day/time to connect
3. Second follow-up (5-7 days later)
- Use the "catch-up method" - provide an update on your product/service that is relevant to them
- Highlight how you've helped similar companies solve challenges
- Ask again for a meeting at their convenience
4. Third follow-up (7-10 days later)
- Acknowledge you've reached out a few times
- Emphasize you want to be respectful of their time
- Provide a clear call-to-action (schedule meeting, send more info, refer you to someone else)
5. Breakup/goodbye message (2 weeks later)
- Politely explain you don't want to keep bothering them
- Leave the door open for future conversations
- Thank them for their time and consideration
A few key tips:
- Space out follow-ups so you don't come across as aggressive
- Provide value and insights in each touchpoint
- Experiment with multiple channels (LinkedIn message, email, phone)
- Know when to move on if a prospect is unresponsive
- Track engagement and optimize your messaging over time
The goal is to be persistent without being annoying. Focus on building a relationship and understanding their needs. With a thoughtful multi-touch follow-up approach, you'll maximize your chances of getting a response and securing a meeting.
Sources:
- [Don't Give Up After One Try: How to Nail Your Sales Follow-Up Game](https://www.linkedin.com/pulse/dont-give-up-after-one-try-how-nail-your-sales-game-collin-stewart)
- [Lead went cold? - Implement a good follow-up process](https://www.linkedin.com/pulse/lead-went-cold-implement-good-follow-up-process-salesrocks)
- [5 tips on how to follow up on your cold emails](https://www.linkedin.com/posts/saleshandy_5-tips-on-how-to-follow-up-on-your-cold-emails-activity-7060244245227446272-0QX4)
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