You suck at writing LinkedIn posts. You’re cringe. And so was I: I wouldn’t call myself a successful influencer, but I received a few million impressions over the past 6 months. It boils down to a few principles: 1. Use controversial hooks and colons (” : “) to keep engagement high. Keep sentences concise and prioritize information density. 2. Keep it real and be vulnerable (the hook might be an accepted exception). People are tired of being sold the illusion of perfect careers. To be honest: I struggle with this myself. 3. Don’t use ChatGPT. Everyone will feel that something is "off"; and even the algorithm disfavors AI-written content. 4. Around 200 words in length define the goldilock zone; beyond that engagement plummets 5. Best posting time: Tue-Thur, 10 am for your target demographic 6. Comments matter way more than reposts; especially in the first 30 minutes. Create a support group of friends to hype up each others posts! 7. Selfie for a personal note This post has exactly 200 words; and I hope you condone my misbehavior in the first sentence! TL;DR: Be real and a bit controversial! And don't listen to strangers on Linkedin giving personal brand advice! 🫶 thx Julius ♥️ https://www.linkedin.com/in/juliusritter/