Justin Welsh's content creation framework includes various styles to engage audiences effectively:
| **Content Style** | **Description** | **Example** |
|-------------------|---------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------|
| **Observation** | Sharing insights or patterns noticed in your niche. | "An observation about solopreneurs on Twitter: Many struggle to make $1 online because they are focused on how to make $1M online." |
| **Reporting** | Presenting findings or analyses from research or data. | "After analyzing 100 successful LinkedIn posts, I found that posts with a strong hook and actionable advice perform best." |
| **Contrarian** | Challenging conventional wisdom to provoke thought. | "Most content is a commodity. The same stuff repackaged by every creator. That's why the only way to win on social media is to bring a unique, non-obvious perspective." |
| **Experience-Based** | Drawing from personal stories to provide authenticity. | "I made $0 online in 2019. 3 years later: - 100M+ impressions - $1.7M in online income - 4 successful revenue streams. What changed? I started writing online every day." |
By integrating these styles, creators can produce diverse and engaging content that resonates with their audience.
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