### content strategy & brand positioning cheatsheet 🎯 #### 1. brand foundation (do this first) - core identity - unique value: what do you know that others don't? - personality: how do you want to be perceived? - target audience: who needs your knowledge most? - content pillars (pick 3-4) ``` expertise pillar personal pillar industry pillar (what you know) (who you are) (your context) technical deep behind scenes market trends tutorials daily learnings industry news case studies work/life predictions ``` #### 2. content research system - daily inputs (1 hour) - save interesting links/thoughts in notion/obsidian - screenshot insights/ideas - voice memo random thoughts - weekly content mining (2 hours) - review your week's work - check top industry newsletters - analyze top 3 competitors - track trending topics on x/linkedin #### 3. content types & mix (%) ``` educational (40%) entertainment (20%) - how-to guides - behind scenes - tutorials - personal wins/fails - explanations - hot takes insights (30%) community (10%) - industry analysis - q&a sessions - predictions - polls - case studies - discussions ``` #### 4. content creation framework 1. hook: spark curiosity in first line 2. value: deliver actionable insight 3. proof: show evidence/experience 4. cta: clear next step #### 5. weekly content calendar ``` monday: educational deep dive tuesday: industry insights wednesday: behind scenes/process thursday: case study/results friday: engagement/discussion weekend: personal story/reflection ``` #### 6. measuring resonance track for each content: - saves/bookmarks - meaningful comments - dms received - reposts - profile visits #### 7. content optimization loop 1. post content 2. wait 24h 3. analyze metrics 4. identify patterns 5. double down on what works 6. kill what doesn't 7. repeat key principles: - document > create - patterns > perfection - systems > willpower - authentic > polished variants of this strategy: 1. **builder path**: focus on shipping products, technical insights 2. **thought leader path**: focus on industry analysis, predictions 3. **educator path**: focus on tutorials, explanations 4. **operator path**: focus on behind scenes, real-world execution pick one main path but mix in others occasionally. #content-creation #branding #strategy #content-strategy #personal-brand