### content strategy & brand positioning cheatsheet 🎯
#### 1. brand foundation (do this first)
- core identity
- unique value: what do you know that others don't?
- personality: how do you want to be perceived?
- target audience: who needs your knowledge most?
- content pillars (pick 3-4)
```
expertise pillar personal pillar industry pillar
(what you know) (who you are) (your context)
technical deep behind scenes market trends
tutorials daily learnings industry news
case studies work/life predictions
```
#### 2. content research system
- daily inputs (1 hour)
- save interesting links/thoughts in notion/obsidian
- screenshot insights/ideas
- voice memo random thoughts
- weekly content mining (2 hours)
- review your week's work
- check top industry newsletters
- analyze top 3 competitors
- track trending topics on x/linkedin
#### 3. content types & mix (%)
```
educational (40%) entertainment (20%)
- how-to guides - behind scenes
- tutorials - personal wins/fails
- explanations - hot takes
insights (30%) community (10%)
- industry analysis - q&a sessions
- predictions - polls
- case studies - discussions
```
#### 4. content creation framework
1. hook: spark curiosity in first line
2. value: deliver actionable insight
3. proof: show evidence/experience
4. cta: clear next step
#### 5. weekly content calendar
```
monday: educational deep dive
tuesday: industry insights
wednesday: behind scenes/process
thursday: case study/results
friday: engagement/discussion
weekend: personal story/reflection
```
#### 6. measuring resonance
track for each content:
- saves/bookmarks
- meaningful comments
- dms received
- reposts
- profile visits
#### 7. content optimization loop
1. post content
2. wait 24h
3. analyze metrics
4. identify patterns
5. double down on what works
6. kill what doesn't
7. repeat
key principles:
- document > create
- patterns > perfection
- systems > willpower
- authentic > polished
variants of this strategy:
1. **builder path**: focus on shipping products, technical insights
2. **thought leader path**: focus on industry analysis, predictions
3. **educator path**: focus on tutorials, explanations
4. **operator path**: focus on behind scenes, real-world execution
pick one main path but mix in others occasionally.
#content-creation
#branding
#strategy
#content-strategy #personal-brand