#business # [[Epistemic status]] #shower-thought # Sales >If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth >~ [[Peter Thiel - Zero to One_ Notes on Startups, or How to Build the Future|Peter Thiel]] He actually criticises this point of view, even a great product without good enough sales will flop, you rather have a 5/10 product and 9/10 sale than a 9/10 product and 5/10 sale. ![[Pasted image 20220910081352.png]] ~ [[Peter Thiel - Zero to One_ Notes on Startups, or How to Build the Future|Peter Thiel]] - Customer acquisition Selling is as important if not more than building, you need both in the same individual or different ones. ## Process It's a number game, 2% conversion rate so you need to reach out to 100 people to eventually get 2 customers. 1. Introduce 2. Meet in person 3. Email (no response) 4. Email (no response) 5. Email 6. Schedule a call 7. Have a call 8. Email (no response) 9. Email (no response) 10. Email 11. Schedule next call 12. Pricing call #1 13. Pricing call #2 14. Send a quote 15. Answer? via email 16. Send contract 17. Send references 18. Send financials 19. Email (no response) 20. Email 21. Redlines #1 22. Execute contract - $100,000 23. Email nudge 24. Redlines #2 25. Redlines #3 26. Redlines ## no free trial ## but you can cancel within 30 days