#business Last modified date: 2023-09-23 13:37 Commit: 1 # [[Epistemic status]] #shower-thought #to-digest # Related # Traction Traction is your momentum in growing your company regarding validation and revenue. ## Growth - MRR - User growth - Account growth - Order growth - Engagement growth - Demand side/Supply side - Increasing liquidity/velocity - Sales cycles - Organic vs paid - No leaky funnels ## [[Product-market-fit]] - Recurring engagement - Renewals/retention/low churn - Expansion within an account - Ratings/NPS scores - Referrals/WoM - Customer testimonials ## Fundraising - No of angels - Amount of capital - grants/ awards - Industry-leading advisors # External links