#business #innovation #bits-and-atoms Created at 240923 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 240923 Commit: 0 # Related - [[Peter Thiel We&39;ve Seen Innovation in Bits, But Not Enough in Atoms (1)]] # bits and atoms Peter Thiel argues innovation has overly focused on digital tech ("bits") not physical ("atoms"). Natural analogies suggest value in gradual physical progress: - Evolution's incremental physical adaptations. - Animals' fine-tuned physical abilities. - Ecosystems' balanced chemical/material exchanges. Now that "software has eaten the world," much digital low-hanging fruit picked. But hard physical tech challenges remain. Nature offers abundant innovation in physical forms/functions. Though digital moves fast, patient physical progress still vital. Must balance dazzling software innovations with improving concrete reality of "atoms."