#business Created at 230923 # [Anonymous feedback](https://www.admonymous.co/louis030195) # [[Epistemic status]] #shower-thought Last modified date: 230923 Commit: 0 # Related # build a sense of urgency inside and overdeliver outside > The sense of urgency was good for its own sake. It made his engineers engage in first-principles thinking. But as Mueller points out, it was also corrosive. “If you set an aggressive schedule that people think they might be able to make, they will try to put out extra effort,” he says. “But if you give them a schedule that’s physically impossible, engineers aren’t stupid. You’ve demoralized them. It’s Elon’s biggest weakness.” > ~ [[Walter Isaacson - Elon Musk]] i.e. tell investors we deliver X, Y, Z in q3 but actually tell your team q1 and do it q1 for real