| **Topic** | **Key Insights** | **Link to Detailed Notes** | | ------------------------------ | --------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | | Business Model Generation | Explore innovative business models and strategies for startup success. | [[Readwise/Books/Alexander Osterwalder - Business Model Generation.md]] | | $100M Offers | Learn how to craft offers that can't be refused and scale your business to $100M. | [[Readwise/Books/Alex Hormozi - $100M Offers.md]] | | Founding Sales | Essential sales strategies and frameworks for startups. | [[Peter Kazanjy - Founding Sales The Early Stage Go-to-Market Handbook\|Founding Sales The Early Stage Go-to-Market Handbook]] | | The Psychology of Selling | Techniques and mindsets for boosting sales performance. | [[Readwise/Books/Brian Tracy - The Psychology of Selling.md]] | | The Four Steps to the Epiphany | Critical steps for successful customer and product development in startups. | [[Readwise/Articles/Steven Gary Blank - The Four Steps to the Epiphany Success.md]] | | SPIN Selling | Advanced selling techniques focused on large, complex sales. | [[Readwise/Books/Neil Rackham - SPIN Selling.md]] |