#bias #rationality # [[Epistemic status]] #shower-thought # Related - [[Edward Thorndike - Halo Effect - Wikipedia|Halo Effect - Wikipedia]] # Halo effect #to-digest >The **halo effect** (sometimes called the **halo error**) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas.[[1]](https://en.wikipedia.org/wiki/Halo_effect#cite_note-1)[[2]](https://en.wikipedia.org/wiki/Halo_effect#cite_note-Ries2006-2) Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.”[[3]](https://en.wikipedia.org/wiki/Halo_effect#cite_note-3) The halo effect which is a cognitive bias can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad In other words, to have success at society’s game, be pretty, and smile. >People, after all, are universally interested in beauty. Lipstick, jewelry, eye shadow, perfume, hair dyes, high heels-people are just as willing to exaggerate or lie about their sexually alluring traits as any peacock or bowerbird. And as the list above makes clear, it seems as if men seek female beauty rather more than women seek male beauty >~ [[Biology/Evolution/Red Queen|Red Queen]] >There’s also subliminal cuing about beauty. From an early age, in both sexes and across cultures, attractive people are judged to be smarter, kinder, and more honest. We’re more likely to vote for attractive people or hire them, less likely to convict them of crimes, and, if they are convicted, more likely to dole out shorter sentences. >~ [[Robert Sapolsky - Behave - The Biology of Humans at Our Best and Worst by Robert M. Sapolsky|Robert Sapolsky]] ## Dating high fitness individual increase the Halo >In my study of human prestige criteria, dating someone who is physically attractive greatly increases a man’s status, whereas it increases a woman’s status only somewhat. In contrast, a man who dates an unattractive woman experiences a moderate decrease in status, whereas a woman who dates an unattractive man experiences only a trivial decrease in status. >~ [[David M. Buss]] ## [[Symmetry]] increases Halo >The average or symmetrical composite faces were more attractive than actual individual faces. >~ [[David M. Buss]] ## Increasing your Halo Effect - https://poised.com - go to random event and try to make ppl like you, inspire ppl, pitch everywhere, anything https://www.goodreads.com/en/book/show/10321016 - get fit (time-efficiently: [[Resistance training]]), [[Ketogenic]] - run [[Experimentation]] # External links https://link.springer.com/article/10.1007/s12144-006-1013-5 https://www.greaterwrong.com/posts/ACGeaAk6KButv2xwQ/the-halo-effect