# Metadata Source URL:: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/ Topics:: #business --- # What is Blue Ocean Strategy | About Blue Ocean Strategy Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It provides a systematic approach to making the competition irrelevant. ## Highlights > [!info]+ Updated on 051022_090841 > > BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. > [!danger]+ Updated on 051022_090849 > > RED OCEANS are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.