Four Ingredients of Hypergrowth - Rob Snyder  ## Metadata - Author: **Rob Snyder** - Full Title: Four Ingredients of Hypergrowth - Category: #articles - URL: https://howtogrow.substack.com/p/four-ingredients-of-hypergrowth ## Highlights - Demand is the foundation for everything. It is, essentially, to what extent does the market *pull*, and why? ([View Highlight](https://read.readwise.io/read/01k1cnmpqggv7x6y52bxz1wa11)) -  ([View Highlight](https://read.readwise.io/read/01k1cnpds5qqkt9hrmzvkc9e1s)) - Once we’ve found demand, the task is to figure out how to repeatedly serve demand. ([View Highlight](https://read.readwise.io/read/01k1cnq4ryz6kvc6tcghaqh9qh)) -  ([View Highlight](https://read.readwise.io/read/01k1cnpy3awb5bepgb96kqkk0x)) - If we keep going with the factory metaphor, **scalable pipeline**is the *inflow* to the factory. How do we find ONE scalable (and cost-effective) way to bring potential customers into our sales process? ([View Highlight](https://read.readwise.io/read/01k1cnqjgvzqkds3myj3mpfws9)) -  ([View Highlight](https://read.readwise.io/read/01k1cnqpm254gw18bkhz32w7yv)) - When we start out, we do slow, clunky founder-led sales and onboarding. In other words, our factory is highly inefficient with a lot of waste. ([View Highlight](https://read.readwise.io/read/01k1cnrxygna21sbd1xmr7tbpm)) -  ([View Highlight](https://read.readwise.io/read/01k1cns207f1tan3e962em9k9m))