How to Run a Pre-PMF Sales Call - Rob Snyder ![rw-book-cover|200x400](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d0660b9-e3eb-4bc8-8cc6-44037193f0f0_1185x637.png) ## Metadata - Author: **Rob Snyder** - Full Title: How to Run a Pre-PMF Sales Call - Category: #articles - URL: https://howtogrow.substack.com/p/how-to-run-a-pre-pmf-sales-call ## Highlights - Most of the time, we suck at sales because we think it’s about pushing and persuading. We just have the wrong mental models about what sales is and isn’t. ([View Highlight](https://read.readwise.io/read/01k1cn6k37xg6qbaf828s744wy)) - **Our job is to figure out who is in** ***disequilbrium*** **and is trying to change.** ([View Highlight](https://read.readwise.io/read/01k1cn7v777f4wn8r3wdgt1etb)) - • Intro / discovery • Maybe a slide or two as additional discovery • Demand recap ([View Highlight](https://read.readwise.io/read/01k1cnfb57nng56yntypj6zg71)) - • “What were you hoping to get out of the call?” • “What priorities you were hoping this call would be relevant for?” ([View Highlight](https://read.readwise.io/read/01k1cnfv51xq1qx51w7fn0mjq7))