The PULL Framework - Rob Snyder ![rw-book-cover|200x400](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1045432f-da0c-4d20-bbd4-29b8b991f5af_1071x492.png) ## Metadata - Author: **Rob Snyder** - Full Title: The PULL Framework - Category: #articles - URL: https://howtogrow.substack.com/p/the-pull-framework ## Highlights - **Buyers will “pull” when four things are true:** P = There is a **Project** their to-do list… U = …that is **Unavoidable** right now… L = … and the option (or options) they **Look** into… L = … are **Lacking** for some critical reason( ([View Highlight](https://read.readwise.io/read/01k1cnvn4vng9xyr3gcbv1xmz1))