The PULL Framework - Rob Snyder

## Metadata
- Author: **Rob Snyder**
- Full Title: The PULL Framework
- Category: #articles
- URL: https://howtogrow.substack.com/p/the-pull-framework
## Highlights
- **Buyers will “pull” when four things are true:**
P = There is a **Project** their to-do list…
U = …that is **Unavoidable** right now…
L = … and the option (or options) they **Look** into…
L = … are **Lacking** for some critical reason( ([View Highlight](https://read.readwise.io/read/01k1cnvn4vng9xyr3gcbv1xmz1))