The Physics of Startups - Rob Snyder

## Metadata
- Author: **Rob Snyder**
- Full Title: The Physics of Startups
- Category: #articles
- URL: https://howtogrow.substack.com/p/the-physics-of-startups
## Highlights
- **Demand is what** ***causes*** **buyers to buy things.** As Bob Moesta says, *purchases are always caused - they are not random!* ([View Highlight](https://read.readwise.io/read/01k1a4f023em1zk53x45kamdat))
- [PULL](https://howtogrow.substack.com/p/the-pull-framework) - a specific permutation of demand - causes a buyer to buy OUR thing. ([View Highlight](https://read.readwise.io/read/01k1a4fxtyrqnmctdfgdpfj2z1))
- **Our business simply** ***serves*** **demand.** Everything we do only works if it fits buyers’ demand; demand *causes* the activities we do to work, or not. ([View Highlight](https://read.readwise.io/read/01k1a4h4k6vhbwmjw53t07w67a))
- **Fast-growing startups can only grow fast BECAUSE many buyers have PULL.** Hustle, branding, hype, etc. only work *if* there’s a lot of PULL out there. ([View Highlight](https://read.readwise.io/read/01k1a4hjp64jf4j8n9tqgewnhj))
- **The goal is to figure out the** ***specific physics*** ***of our business*****.** Based on what we know about our customers’ demand and options, what exactly is the right “shape” of our business (product, pricing, etc.) that buyers *pull,* and what is the set of activities we should do (GTM, support model, etc.) to channel and serve that *pull*? ([View Highlight](https://read.readwise.io/read/01k1a4hv0bdhvpvk8x1thfpxtb))
- **Physics** ***helps us focus confidently*** ([View Highlight](https://read.readwise.io/read/01k1a4jb1yxmdf3n0gpf1kkzjx))