Framing Effect (Psychology) - Wikipedia - Terms of Use and Privacy Policy  ## Metadata - Author: **Terms of Use and Privacy Policy** - Full Title: Framing Effect (Psychology) - Wikipedia - Category: #articles - URL: https://en.wikipedia.org/wiki/Framing_effect_(psychology)#:~:text=The%20framing%20effect%20is%20a,loss%20or%20as%20a%20gain. ## Highlights - The framing effect is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss or as a gain. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented. Gain and loss are defined in the scenario as descriptions of outcomes (e.g., lives lost or saved, disease patients treated and not treated, etc.). - Tags: #rationality