What Is Blue Ocean Strategy | About Blue Ocean Strategy - blueoceanstrategy.com  ## Metadata - Author: **blueoceanstrategy.com** - Full Title: What Is Blue Ocean Strategy | About Blue Ocean Strategy - Category: #articles - Tags: #business - URL: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/ ## Highlights - BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. - RED OCEANS are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.