The Big Boost: How Incumbents Successfully Scale Their New Businesses - mckinsey.com  ## Metadata - Author: **mckinsey.com** - Full Title: The Big Boost: How Incumbents Successfully Scale Their New Businesses - Category: #articles - URL: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-big-boost-how-incumbents-successfully-scale-their-new-businesses ## Highlights - Successful start-ups focus from day one on the projected lifetime value for each targeted customer segment, and they review critical leading and lagging indicators every day. Noteworthy among high performers is their fixation on a single “star metric” that is most indicative of success for their business