The Psychology of Entrepreneurial Misjudgment: Biases 1-6 - pmarchive.com  ## Metadata - Author: **pmarchive.com** - Full Title: The Psychology of Entrepreneurial Misjudgment: Biases 1-6 - Category: #articles - URL: https://pmarchive.com/psychology_of_entrepreneurial_misjudgment.html ## Highlights - If you would persuade, appeal to interest and not to reason. ([View Highlight](https://read.readwise.io/read/01hrysa6x6dwvk76appzp3xmqm)) - One very practical consequence of Liking/Loving Tendency is that it acts as a conditioning device that makes the liker or lover tend (1) to ignore faults of, and comply with wishes of, the object of his affection, (2) to favor people, products, and actions merely associated with the object of his affection (as we shall see when we get to “Influence-from-Mere-Association Tendency”), and (3) to distort other facts to facilitate love. ([View Highlight](https://read.readwise.io/read/01hrz3e5p73xa0w7g7re9t1bk9)) - specific form of this dynamic in a startup is when you have multiple founders, of whom one is the CEO. The founder who is the CEO inevitably discovers that it becomes very hard to stay close personal friends with the other founders. As they say, it’s lonely at the top—if you’re doing your job right. ([View Highlight](https://read.readwise.io/read/01hrz3m3mpvmvw6e1c74rhw1n8)) - if everyone agrees right up front that whatever you are doing makes total sense, it probably isn’t a new and radical enough idea to justify a new company. ([View Highlight](https://read.readwise.io/read/01hrz3p0vff7r3br9bb8m5t603)) - *for every goal you put in front of someone, you should also put in place a counter-goal to restrict gaming of the first goal*. ([View Highlight](https://read.readwise.io/read/01hrywhas5tgwdkhj413ryfyav))