Influencer - Brittany Hennessy  ## Metadata - Author: **Brittany Hennessy** - Full Title: Influencer - Category: #books ## Highlights - Category 1: You spend all day on Instagram and while scrolling through your feed, you can’t help but critique other people’s photos. You think to yourself, I wear clothes, eat avocado toast, and like sunsets, why not me? Well, let’s start at the very beginning, because that’s a very good place to start. Part 1, “Building Your Community” will help you come up with a brand name, create content worth double tapping, and show you how to maintain an engaged community. ([View Highlight](https://read.readwise.io/read/01hzmxv30xqszzcg9dma6djyxa)) - Category 2: You have a decent amount of followers and feel like you’re pretty good at this whole content thing, but can’t figure out a long-term plan. In Part 2, “Packaging Your Brand,” we’ll talk metrics, public relations, and press kits. ([View Highlight](https://read.readwise.io/read/01hzmxvrbdvxcmmjqcyqfn8fnt)) - Category 3: Brands have started approaching you because you either have a lot of followers or you lead a pretty interesting life. Maybe you’re an expert in your field, you’ve created a company/product, or you’re a dancer/musician/model/actress. Either way, when you talk, people listen, and that’s what influence is all about. Part 3, “Monetizing Your Influence” will dive into fee negotiations, understanding your contract, and landing an agent. When you get your first check, I want 10 percent. I’m kidding . . . but not really. ([View Highlight](https://read.readwise.io/read/01hzmxx2d5e85ewbhp3d4msds8)) - Influencers should really be broken out into two categories: content creators and lifecasters. Content creators are people who are creating blogs, vlogs, and Instagram photos out of thin air. Lifecasters are people who are just living their best life and you’re following them because their feed exudes sheer awesomeness. There are ten types of influencers and each one falls into either the content creator or lifecaster camp. ([View Highlight](https://read.readwise.io/read/01hzmy7hvbcp2kmqdtp0h1zcbh)) - 1. Blogger—has a blog that she updates on a regular basis. She promotes her blog posts through Facebook, Twitter, Pinterest, and Instagram. Examples: @margoandme, @hapatime,@hangtw ([View Highlight](https://read.readwise.io/read/01hzmy8czgb5z1hn5x5cvcfyn7)) - 2. Vlogger—has a YouTube channel where she posts videos. Whether she posts vlogs or tutorials, they all get shown extra love on her social channels. Examples: @ellarie, @sunkissalba,@alexcentomo ([View Highlight](https://read.readwise.io/read/01hzmy8m15m1dywq0f55wb3c98)) - 3. Expert—specializes in a particular industry, like fitness, beauty, or interior design. She may also be a blogger or vlogger, but she has the credentials and the training to back it up. Sometimes experts fall into the Lifecasters category, but since they focus so much on aesthetics and usually have high-quality photos, we’re going to leave them in this category. Examples: @ohjoy, @justinablakely,@deepicam ([View Highlight](https://read.readwise.io/read/01hzmy9r21w0bg5f15q1m8nw3s)) - 4. Animals, Toddlers, Inanimate Objects, and Memes—pretty self-explanatory, these accounts manage to have tons of followers and create witty content without actually being able to access the Internet, use a smartphone, or you know, type. Examples: @jiffpom, @honesttoddler,@omgliterallydead, @beigecardigan ([View Highlight](https://read.readwise.io/read/01hzmya0hqpw2y1q7qg36yngr3)) - 5. Special Talent—a chef, dancer, comedian or other person who spends her days honing a skill. She posts about her craft and you care because she is at the top of her game and you want to come along for the ride. Examples: @joythebaker, @ingridsilva,@dopequeenpheebs ([View Highlight](https://read.readwise.io/read/01hzmym86y7fjaxvvavzzbr67g)) - 6. Entrepreneur—she started a business or a service and is giving you a behind-the-scenes look. You want her to succeed, so you follow her through the updates of product launches and business meetings she shares on her channels. Examples: @jessicaherrin, @alexavontobel,@zimism ([View Highlight](https://read.readwise.io/read/01hzmyn438hcbh7sx1tk1xdmpp)) - 7. High-End Model—she is just so gorgeous and so beautiful that you follow her to get your daily dose of awe. Never mind that she is #hairgoals, #bodygoals, #squadgoals, and #couplegoals. Examples: @marthahunt, @ashleygraham,@chaneliman ([View Highlight](https://read.readwise.io/read/01hzn01a35zd93vt3fkf2tmj94)) - 8. Celebrity—whether she’s a musician, actress, athlete or a combination, she’s world famous and you follow her because you love her. Examples: @issarae, @serenawilliams,@florence ([View Highlight](https://read.readwise.io/read/01hzn01q2gn6k1zw2seq4zjktw)) - 9. Notable—she’s usually a businesswoman, politician, or activist, and you’re following for her front-row seat to her game-changing life. Examples: @badassboz, @gretchencarlson,@michelleobama ([View Highlight](https://read.readwise.io/read/01hzn01ttew58bvpm5yb1zrx3f)) - 10. Real People—people who don’t really fit into any other category on this list, but they’re just posting away because that’s what human beings do in 2018. Examples: @yourmom, @yourhighschoolBFF,@yourboyfriend ([View Highlight](https://read.readwise.io/read/01hzn03apa9m7ma8ptk2mgrb75)) - If you’re an expert, special talent, or notable, having a high follower count amplifies all the work you are doing in real life. ([View Highlight](https://read.readwise.io/read/01hzn043s3xtcb1e5dqzskxyjb)) - Don’t Be Negative. ([View Highlight](https://read.readwise.io/read/01hznz9zkj5p52g4qn086qzhfn)) - Photos of You. ([View Highlight](https://read.readwise.io/read/01hznzawtk2wnhf0gjaby1txv3)) - Photos of Your Surroundings. ([View Highlight](https://read.readwise.io/read/01hznzcpskskw5fm0av47331rj)) - Flat Lays and Bag Spills. ([View Highlight](https://read.readwise.io/read/01hznzcx8qcjq6002h13crtmtv)) - post. [Likes + Comments] ÷ Followers (at the time of the post) = Engagement Rate ([View Highlight](https://read.readwise.io/read/01hzpfg611xzqz793mf938pncy)) - decent engagement rate is 1.5 percent to ~2.5 percent, but your goal should be to exceed 3 percent. ([View Highlight](https://read.readwise.io/read/01hzpfgbtr6p2bn59kzp842417)) - Learn to take direction. ([View Highlight](https://read.readwise.io/read/01hzpga2dp1wcx05rkf41gtf1m)) - Know how to sell a product. ([View Highlight](https://read.readwise.io/read/01hzpgaa62eaefdjjwdnqpd2j9)) - Have a go-to look. ([View Highlight](https://read.readwise.io/read/01hzpgan2877ne7aypz1wsbcfq)) - But don’t limit yourself to that one look. ([View Highlight](https://read.readwise.io/read/01hzpgaxrnnr4cn5jpzdgembk1)) - Lose the accessories. ([View Highlight](https://read.readwise.io/read/01hzpgb2nx76hbn7ewtm10pay6)) - Relax on the photo editing. ([View Highlight](https://read.readwise.io/read/01hzpgc6ppd1jmpt1yq8x3pf98)) - Filler Words. Nothing slows a video down faster than “um,” “like,” and “you know.” ([View Highlight](https://read.readwise.io/read/01hzpgdzyp4dwappb4bnd0fmpr))