The Challenger Sale - Dixon, Matthew  ## Metadata - Author: **Dixon, Matthew** - Full Title: The Challenger Sale - Category: #books ## Highlights - The best solutions, therefore, are not just unique, but sustainably so, allowing a supplier to address customer challenges in either new or more economical ways relative to the competition. ([View Highlight](https://read.readwise.io/read/01j0j8pkp9jzvvjy3vpnfszfjr)) -  ([View Highlight](https://read.readwise.io/read/01j0jgczkq1x328q5j5qhhfa52)) - By definition, a shift to solution selling results in customers’ expecting you to actually “solve” a real problem and not just supply a reliable product. And that’s hard to do. ([View Highlight](https://read.readwise.io/read/01j0jggrqa1vnh8b854a4fcsjc))