--- publish: true aliases: [Acquired,Google Maps] --- Google Maps - Acquired ![rw-book-cover|200x400](https://images.weserv.nl/?url=https%3A%2F%2Fssl-static.libsyn.com%2Fp%2Fassets%2F6%2Fe%2F9%2Fa%2F6e9a65e64da0bbaf16c3140a3186d450%2FAlbum_Art_2023.png&w=100&h=100) ## Metadata - Author: **Acquired** - Full Title: Google Maps - Category: #podcasts - URL: https://share.snipd.com/episode/1772ed32-2a42-40eb-95ac-80ab5b32de74 ## Highlights - Slashdot Effect: How a New Technem Site Led to an Increase in Traffic for Its Users Key takeaways: (* Slashdot was a website that allowed users to share new technology discoveries and reviews., * The website got its name from the slash symbol that was used to indicate that a new post had been made., * The website became popular due to the launch of Google Maps a few days prior to its launch.) Transcript: Speaker 1 Well, so slash dot, of course, for listeners who don't remember, or weren't alive, was yet a sort of technem equivalent. It was, it was the user a generated and posted new sight for technology back during this era, getting slash dotted quotanquo was if your application or service or product, or what have you, made it to the top of the slash dot boards, you would get just a ton of traffic. Speaker 2 I wam reading the about slashed out was created in 19 97 by rob commander tako malda. I remember commander tako, he would, he was like, the they use her name on all the posts, yes? Ah, so great. Speaker 1 People find out about this impending kind ofr well, not even re launch of of whereto, because expedition was, i don't believe, ever launched publicly, and it was des tops off where. But the launch of gogo maps, coming the night before it gets slash dotted with the url of google dot com slash maps. And so when they launch the next day and announce the product, they just get a ton of traffic, ton of traffic. That doesn't equate to immediate success for the productdd, actually, according to, according to bret taylor and many of the histories out there, for about a year it was like, ok, it got some usage. But certain map queston and yaho maps were, despite being obviously inferior in many ways, were were still the the leading products out there on the web. Over the next year, though, they do two things that are really important. One that is sort of like fundamental, that was starting to be well known. ([Time 0:28:39](https://share.snipd.com/snip/da8594c0-bb7a-499e-8004-d02050a37428)) ## New highlights added January 23, 2023 at 3:08 PM - Gugle Maps: A Time Machine Key takeaways: (* Ben found a feature on Google Maps that allows you to change the year you are looking at., * This feature is useful because it allows you to see how the city changes over time.) Transcript: Speaker 2 Continuing ben's quest of playing with mapping sophare in real time while doing the episode, ah, there's a really cool feature you can do, because, you know, these cars are still actively driving around all over the place, capturing all data, where you can actually, in street view, go and change the year that you are looking at. So in the top order, if you hover over the little clock, you can adjust, i'm on mercer right now in seattle, you can adjust from 20 15 to 20 19. And even in those few years, it's crazy to watch how much the city gets built up and how much that road changes. And i think on average, roads tend to have four or five years of historical data there. But it is like the coolest thing to go in this time machine and look at what they captured to day versus what they captured over let's see, i can go back to 20 14 over here. And it's, it's wild to watch the change over time. Speaker 1 I didn't know you could do that. That's really cool. Speaker 2 I found it in a deep, wait, too much time on the internet. Google images, click roundsessiona. Speaker 1 Ok, so apologies for the multiple jumps around in time line here, but ersimply gugle maps like this becomes such a foundational product and technology to so many things. ([Time 0:43:13](https://share.snipd.com/snip/d9cd2153-695d-451e-b670-28e9467cfcc7)) - Gugle Maps: A Look Back at the Past 2 Years Key takeaways: (* Gugle maps became a foundational product and technology in many different areas, including mobile., * John Hankey was the VP of the Go Group, and he was responsible for both Earth and Maps reporting to him., * Gugle maps were released in two thousand six.) Transcript: Speaker 1 Ok, so apologies for the multiple jumps around in time line here, but ersimply gugle maps like this becomes such a foundational product and technology to so many things. And of course, i'm sure what is on everybody's minds, and people probably remember going back to the zipdasha acquisition, is mobile. What's going on with mobile for gugle maps? So let's let's go back again two thousand seven. Two thousand seven great year. Year i graduated from college. But it was also, what else did happen in two thousand seven? It was the year of the ipone. Ye amember it was called the jesus phone, ide isidus. I mean, if any phone was a jesus phone, it was the eye phonea people probably remember when the iphone shipped, there were no third party applications on it. Everything was built by apple. But there were two aps that weren't entirely built by apple and did have third party back ends. And those were maps, powered by google maps, and youtube, powered by youtube. Speaker 2 And those beautifully scemorphic images like you tw was that old t v? Speaker 1 I know, tio. Oh, ad. Well, we're gong to be it. We're gong tobe talking around mister forrest tall in a minute here. This must have been in two thousand six. By this time, a john hankey of niantic fame, had become the v p of the g o group. And so he both earth and maps were reporting up to him. ([Time 0:44:17](https://share.snipd.com/snip/016f9d41-3070-4c59-9e8c-515df5b11481)) - The Rise and Fall of Google Maps Key takeaways: (* It is very hard to build a mapping service, especially one that is 10 years after the competition., * Google has spent a lot of time and money on engineering their maps., * Apple Maps was released with the release of the iPhone 6 in September of 2016, but Google Maps was no longer available to be used on the iPhone.) Transcript: Speaker 2 It's so hard to build a mapping service, imany think id, especially one where you're starting ten years afterthe your competitor. Speaker 1 Yes, i mean, not quite temb, but everything we've talked about on this episode, from where to to keyhole to zip dash, all the work internally to street view and vutol, all of this over the years, that all this engineering that google has put into maps, an apple, i don't know how long they were on apple maps internally, a i'm sure a couple of years, like tatd, i'm sure that they realized it was a huge thing. Speaker 2 And they, i mean, they had cars driving around. People sort of were posting pictures on mack rumors dot com of the apple cars driving around, like i the they were definitely putting in a huge amount of money ind effort. Speaker 1 But in the meantime, gugo was doing not only all this engineering, but they had billions of people, well, probably hundreds of millions of people at this point and time, using their services and getting all that data back from them. And so when apple maps finally ships in september 20, twelfth with the release of i o s six, gugo maps is gone. So s completely booted out. You cannot get google maps on the iphone any more. Your only option is apple maps or a third party application, of which google is not on there. Speaker 2 And apple maps did have turn by turn. Speaker 1 Apple maps did have turn by turn, but if you followed the turn by turn directions, you might not necessarily end up where you wanted to. ([Time 0:50:29](https://share.snipd.com/snip/a14d63cb-e890-453a-a867-fc0c6de6cd4c)) ## New highlights added January 24, 2023 at 9:15 AM - The Anti-Trust Implications of Google Maps Key takeaways: (* Bret Taylor was already working on Google Maps when Holly moved over to help make it happen., * Adding a "tru excellent" PM to the team helped speed up the shipping and iteration process.) Transcript: Speaker 1 Well, so lucky that bret taylor was already working on this, and holly was the natural person to move over help make this happen. And i have to imagine adding a tru excellent p m to t e team of engineers like that had a lot to do with how fast they shipped and how fast they iterated. Speaker 2 Do we want to do value creation, value capture, before diving into grading? Speaker 1 Well, we could probably devote a whole episode to this here, you know, between the wars between the platforms and the mot that gugle has built of all this, and how hard it is to competn if we talk, alluded to map box, which is like great infass potential, but like, man, that's a large hill to climb to compete with the guggl maps here, and especially the ways acquisition. And like, i don't know, in the current anti trust environment, like, would that have been allowed to happen? Bably not at least it certainly, i think, would ave been scrutinized a lot more than it was. I mean, i guess is a long winded way of saying, i think google maps is a perfect example, to me, of the kind of thing that ben thompson has been talking about for a couple of years now, of, like, anti trust needs to evolve in the environment. Because gug maps has created so much consumer surplus. It's free to use as a consumer. ([Time 1:15:44](https://share.snipd.com/snip/1a020c2d-54bf-4cbc-9add-73308148f296)) - The Aplus of Social Media: How Instgram Outperforms Facebook Key takeaways: (* Instagram is a great platform for businesses to grow their audience and revenue., * An aplus is an example of a successful business.) Transcript: Speaker 2 S nina lay referring to a burning bla while im warner, nochia or no a variety of companies. An a plus is insto grams or shining example, booking dot com is a great one. Too of the price line group buying that, you know where you spend money, and it becomes an enormous, enormous part of your business. Inste gram, actually some great data that came out to day, thanks to some reporting by the information, facebook bought instogram for billion dollars. And instogram revenues were expected to surpass ten billion dollars in 20 18, after hitting one billion dollars just two years before. So, i mean, you think about, like, the enterprise value of instagram is, i don't know, one to 400 billion dollars. Speaker 1 What is it? That's over 300 % annual growth over the last two years, starting from a billion dollar base. O my goodness. Speaker 2 Yes. So that's, that's what an aplus looks like. So let's think about this. So let's in the abstract. ([Time 1:18:26](https://share.snipd.com/snip/53695eb8-ca90-4bb7-9855-374886099ba9)) - Gogl's Aplus Expansion Key takeaways: (* Gogl is a company that makes a lot of different products and services, including maps and advertising., * % of its revenue comes from advertising.) Transcript: Speaker 1 What is it? That's over 300 % annual growth over the last two years, starting from a billion dollar base. O my goodness. Speaker 2 Yes. So that's, that's what an aplus looks like. So let's think about this. So let's in the abstract. Gogl's mission is to organize the world's information and make it easily searchable. What maps does really, is it organized the world's information geographically. So it's this sort of, like, really, really nice extension of their mission. And another thing to keep in mind, for context here, is to remember that gugl despite being in cloud computing productivity, mobile operating systems, making phones, making lap tops, making home assistants and all these other bets. 84 % of the revenue for google still comes from advertising revenue. Like, four % is google cloud, which they just started breaking out, and 12 % is this others. So when you think about google as a business, it is ads, and most of the ads is search ads, not this. Speaker 1 No, does that include, you two ads? I think yes. Speaker 2 The youtube ads are included, yu tube ads and maps ads are included in that 84 % of revenue considered, i guess advertising. ([Time 1:19:09](https://share.snipd.com/snip/c8797bde-a81c-43ea-acc1-be9c5c43e79f))