### $100M Offers Framework Cheatsheet #### 1. **Identify Dream Outcome** - **Goal:** Increase - **Questions to Ask:** - What will I make? (Dream Outcome) - How will I know it's going to happen? (Perceived Likelihood of Achievement) - How long will it take? (Time Delay) - What is expected of me? (Effort & Sacrifice) #### 2. **List Problems** - **Goal:** Identify obstacles and limiting thoughts - **Questions to Ask:** - What happens immediately before and after using the product/service? - What are the next problems they need help with? #### 3. **Solutions List** - **Goal:** Provide solutions to identified problems - **Steps:** - Enumerate potential solutions for each problem - Think of all the reasons they wouldn't be able to do it or keep doing it #### 4. **Trim & Stack** - **Goal:** Optimize solutions for value and cost - **Steps:** - Remove high cost, low value items first - Remove low cost, low value items next - Save high cost items for big value adds only #### 5. **Bundle High Value Deliverables** - **Goal:** Create the ultimate high value offer - **Steps:** - Combine trimmed solutions into high value bundles #### 6. **Communicate Value** - **Goal:** Increase prospect’s perception of value - **Key Points:** - Increase perceived likelihood of achievement - Decrease time delay to receiving value - Decrease effort and sacrifice required #### 7. **Pricing Strategy** - **Goal:** Optimize pricing for maximum value - **Key Points:** - Avoid competing on price; focus on value - Higher prices can enhance perceived value and attract better clients - Ensure your audience can afford your service #### 8. **Market Selection** - **Goal:** Choose the right market - **Key Points:** - Pick a market with buying power and easy to target - Commit to the market long enough to figure it out - Focus on health, wealth, or relationships #### 9. **Create Flow, Then Add Friction** - **Goal:** Generate demand and optimize operations - **Steps:** - Over-deliver initially to create cash flow - Use cash flow to improve efficiency and operations #### 10. **Resilience and Iteration** - **Goal:** Persist through failures - **Key Points:** - Try multiple offers until you succeed - Don’t personalize failures; iterate and improve ### Key Quotes - "Price is what you pay. Value is what you get." - "People pay for certainty. They value the perceived likelihood of achievement." - "The degree of the pain will be proportional to the price you will be able to charge." ### Visual Aids - **Value Drivers:** - Dream Outcome - Perceived Likelihood of Achievement - Time Delay - Effort & Sacrifice - **Market Characteristics:** - Growing - Easy to Target - Buying Power ### Example Framework Application 1. **Dream Outcome:** Lose 20lbs in 6 weeks 2. **Problems:** Struggles with diet, exercise, motivation 3. **Solutions:** Meal plans, workout routines, motivational coaching 4. **Trim & Stack:** Focus on high-value, low-cost solutions like digital meal plans and group coaching 5. **Bundle:** Create a 6-week transformation package 6. **Communicate Value:** Highlight quick results, low effort, and high success rate 7. **Pricing:** Premium pricing to reflect high value 8. **Market:** Target busy professionals with disposable income 9. **Create Flow:** Offer initial free consultation to generate leads 10. **Resilience:** Continuously refine the offer based on feedback Use this cheatsheet as a quick reference to build compelling offers that maximize value and drive business growth.