### $100M Offers Framework Cheatsheet
#### 1. **Identify Dream Outcome**
- **Goal:** Increase
- **Questions to Ask:**
- What will I make? (Dream Outcome)
- How will I know it's going to happen? (Perceived Likelihood of Achievement)
- How long will it take? (Time Delay)
- What is expected of me? (Effort & Sacrifice)
#### 2. **List Problems**
- **Goal:** Identify obstacles and limiting thoughts
- **Questions to Ask:**
- What happens immediately before and after using the product/service?
- What are the next problems they need help with?
#### 3. **Solutions List**
- **Goal:** Provide solutions to identified problems
- **Steps:**
- Enumerate potential solutions for each problem
- Think of all the reasons they wouldn't be able to do it or keep doing it
#### 4. **Trim & Stack**
- **Goal:** Optimize solutions for value and cost
- **Steps:**
- Remove high cost, low value items first
- Remove low cost, low value items next
- Save high cost items for big value adds only
#### 5. **Bundle High Value Deliverables**
- **Goal:** Create the ultimate high value offer
- **Steps:**
- Combine trimmed solutions into high value bundles
#### 6. **Communicate Value**
- **Goal:** Increase prospect’s perception of value
- **Key Points:**
- Increase perceived likelihood of achievement
- Decrease time delay to receiving value
- Decrease effort and sacrifice required
#### 7. **Pricing Strategy**
- **Goal:** Optimize pricing for maximum value
- **Key Points:**
- Avoid competing on price; focus on value
- Higher prices can enhance perceived value and attract better clients
- Ensure your audience can afford your service
#### 8. **Market Selection**
- **Goal:** Choose the right market
- **Key Points:**
- Pick a market with buying power and easy to target
- Commit to the market long enough to figure it out
- Focus on health, wealth, or relationships
#### 9. **Create Flow, Then Add Friction**
- **Goal:** Generate demand and optimize operations
- **Steps:**
- Over-deliver initially to create cash flow
- Use cash flow to improve efficiency and operations
#### 10. **Resilience and Iteration**
- **Goal:** Persist through failures
- **Key Points:**
- Try multiple offers until you succeed
- Don’t personalize failures; iterate and improve
### Key Quotes
- "Price is what you pay. Value is what you get."
- "People pay for certainty. They value the perceived likelihood of achievement."
- "The degree of the pain will be proportional to the price you will be able to charge."
### Visual Aids
- **Value Drivers:**
- Dream Outcome
- Perceived Likelihood of Achievement
- Time Delay
- Effort & Sacrifice
- **Market Characteristics:**
- Growing
- Easy to Target
- Buying Power
### Example Framework Application
1. **Dream Outcome:** Lose 20lbs in 6 weeks
2. **Problems:** Struggles with diet, exercise, motivation
3. **Solutions:** Meal plans, workout routines, motivational coaching
4. **Trim & Stack:** Focus on high-value, low-cost solutions like digital meal plans and group coaching
5. **Bundle:** Create a 6-week transformation package
6. **Communicate Value:** Highlight quick results, low effort, and high success rate
7. **Pricing:** Premium pricing to reflect high value
8. **Market:** Target busy professionals with disposable income
9. **Create Flow:** Offer initial free consultation to generate leads
10. **Resilience:** Continuously refine the offer based on feedback
Use this cheatsheet as a quick reference to build compelling offers that maximize value and drive business growth.