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Conspiracy

Ryan Holiday

The conflict at the heart of this story is no different. Its genesis is a largely obvious, mostly unremarkable blog post—not even four hundred words long—that outed a little-known technology investor as homosexual. Written by a gossip blogger named Owen Thomas, for a now-defunct tech news website owned by Gawker called Valleywag, the piece was published at 7:05 p.m. on December 19, 2007, under a headline that would sear itself into the mind of its subject:

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