Inside Coca-Cola

Coca-Cola, designed as a hangover and headache remedy, was founded in May 1886 by an Atlanta pharmacist, John Pemberton. Today, Coca-Cola is sold in all but three countries in the world: North Korea, Cuba, and Myanmar. Coke is a low-cost, high-quality product. As artist Andy Warhol once pointed out, whether the customer is a king or a bum on the street, the taste is always the same. (View Highlight)

Unlike social development projects, business investment has a larger multiplier effect and usually leads to even larger, more profitable companies that follow, literally freeing people from poverty. (View Highlight)