Likeable Social Media
Dave Kerpen
In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try this apple,” and the first marketing interaction in the history of the world had taken place. It was simple and effective, from one trusted person’s lips to another’s ears, and resulted in a successful, if free, “transaction.”
Companies and professionals who are worthy of people clicking their Like button will, in the short term, build trust and, in the long term, win the new Web in their respective categories. (View Highlight)
Define Your Target Audience Better than Ever (View Highlight)
Twitter, based around an acronym we came up with for “TWEET”:
You need to follow the golden rule in each decision you make affecting your customers. (View Highlight)