Founding Sales The Early Stage Go-to-Market Handbook
Peter Kazanjy
The goal is for the prospect to look at that list and say, “Ah, I see others like me. And I see others whom I aspire to be.” While you might be worried about getting permission to share this information with prospects, when you’re very early, and trying to go from 5 to 50 to 100 customers, you have bigger issues. Just make the slide, share it in live presentations, but don’t send it via email.
Tags: #sales #social-proof #positioning #go-to-market
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